The aim of our campaign is to put across the message that careless driving can have serious consequences, which affects many lives.
Although it was initially set up to educate and remind young drivers of the responsibilities that come with a driving licence, we feel strongly that it is good for all ages to be reminded from time to time about how, when driving, bad decisions can destroy lives.
OUR VALUESOur simple message to teenagers who are about to learn to drive or have just passed their driving test is to ‘think before you act’. We want young drivers to understand that there is no restart button if an accident were to happen.
WHO ARE WE?
We set up the Driving with Grace campaign in memory of Eleanor Grace McGrath, who sadly died due to the action of a young, careless driver.
There are two sides of our campaign:
The first is to make young drivers aware of the consequences of dangerous driving and how no-one is invincible.
Secondly, we focus on raising money for those effected by road incidents.
As an appeal to young drivers from other teenagers, the film’s message has a far better chance of connecting than one delivered by some Government safety advertisement. It carries more force than thousands of statistics.
A grateful father
I am very encouraged to hear of the extensive work you are doing to educate young drivers on road safety and wish you well with the ‘Driving with Grace’ campaign.
We are pleased to be able to offer a digital pack, that can be downloaded for free. This includes the Driving With Grace lesson plan, which was written by the Essex County Fire and Rescue Service.
As well as educating young people about the responsibilities of driving, we also raise funds to help the victims of bad driving. Thank you for your support.